Okay, Here’s the ThingA crisis of clicks.I belong to a few groups on LinkedIn and one of them is the Advertising Copywriters group. There are over 231,000 members. I have 70…Sep 23, 2022Sep 23, 2022
Okay, Here’s the ThingThe year of differenter.Some people have new year’s resolutions. I have a different practice. (Or should I say, differenter?) I create a theme that I use to guide…Jan 1, 2022Jan 1, 2022
Okay, Here’s the ThingTo do better as do gooders.How one creative’s view of client fit has changed over the years.Sep 9, 2021Sep 9, 2021
Okay, Here’s the ThingAgencies and clients. Why are we treating each other this way?When I went from being a Creative Director at a good-sized agency in Central CT (Happy 50th birthday, Mintz + Hoke!) to becoming a small…Aug 26, 2021Aug 26, 2021
Okay, Here’s the ThingA different creative philosophy: “Who does it serve?”Okay here’s the thing. In the creative services world, we talk a lot about service, usually in the context of account service — keeping…Mar 2, 2021Mar 2, 2021
Okay, Here’s the ThingOn the things that we value.Why pricing is the hardest part of the marketing mix.Jan 29, 2021Jan 29, 2021
Okay, Here’s the ThingYour feelings are little liars.How I was reminded to ignore my gut and trust the process.Jan 25, 2021Jan 25, 2021
Okay, Here’s the ThingGreat product and company names are 99% impossible.After three decades of naming companies and products, here’s what I’ve learned.Jan 5, 20211Jan 5, 20211
Okay, Here’s the ThingThe Year of ResistanceI’ve chosen this one word to guide me like a (fuzzy) beacon through the coming new year. Here’s why it’s better than a resolution.Dec 31, 2020Dec 31, 2020
Okay, Here’s the ThingFrozen in place.Fear + uncertainty and how they impact commuters and travelers in the era of COVID.Sep 23, 2020Sep 23, 2020