Okay, Here’s the Thing – Medium

Okay, Here’s the Thing

A crisis of clicks.

I belong to a few groups on LinkedIn and one of them is the Advertising Copywriters group. There are over 231,000 members. I have 70…

Sep 23, 2022

A crisis of clicks.

Sep 23, 2022

The year of differenter.

Some people have new year’s resolutions. I have a different practice. (Or should I say, differenter?) I create a theme that I use to guide…

Jan 1, 2022

The year of differenter.

Jan 1, 2022

To do better as do gooders.

How one creative’s view of client fit has changed over the years.

Sep 9, 2021

To do better as do gooders.

Sep 9, 2021

Agencies and clients. Why are we treating each other this way?

When I went from being a Creative Director at a good-sized agency in Central CT (Happy 50th birthday, Mintz + Hoke!) to becoming a small…

Aug 26, 2021

Agencies and clients. Why are we treating each other this way?

Aug 26, 2021

A different creative philosophy: “Who does it serve?”

Okay here’s the thing. In the creative services world, we talk a lot about service, usually in the context of account service — keeping…

Mar 2, 2021

A different creative philosophy: “Who does it serve?”

Mar 2, 2021

On the things that we value.

Why pricing is the hardest part of the marketing mix.

Jan 29, 2021

On the things that we value.

Jan 29, 2021

Your feelings are little liars.

How I was reminded to ignore my gut and trust the process.

Jan 25, 2021

Your feelings are little liars.

Jan 25, 2021

Great product and company names are 99% impossible.

After three decades of naming companies and products, here’s what I’ve learned.

Jan 5, 2021

Great product and company names are 99% impossible.

Jan 5, 2021

The Year of Resistance

I’ve chosen this one word to guide me like a (fuzzy) beacon through the coming new year. Here’s why it’s better than a resolution.

Dec 31, 2020

The Year of Resistance

Dec 31, 2020

Frozen in place.

Fear + uncertainty and how they impact commuters and travelers in the era of COVID.

Sep 23, 2020

Frozen in place.

Sep 23, 2020

Okay, Here’s the Thing

Okay, Here’s the Thing

Essays on the creative process from Grant Sanders. Creative astronaut. Art and copy switch-hitter. Brand strategist. Client confidant. Founder, SAND.

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