Okay, Here’s the Thing – Medium

Okay, Here’s the Thing

Okay, Here’s the Thing

A crisis of clicks.

I belong to a few groups on LinkedIn and one of them is the Advertising Copywriters group. There are over 231,000 members. I have 70…

3 min readSep 23, 2022

--

A crisis of clicks.

--

Okay, Here’s the Thing

The year of differenter.

Some people have new year’s resolutions. I have a different practice. (Or should I say, differenter?) I create a theme that I use to guide…

3 min readJan 1, 2022

--

The year of differenter.

--

Okay, Here’s the Thing

To do better as do gooders.

How one creative’s view of client fit has changed over the years.

3 min readSep 9, 2021

--

To do better as do gooders.

--

Okay, Here’s the Thing

Agencies and clients. Why are we treating each other this way?

When I went from being a Creative Director at a good-sized agency in Central CT (Happy 50th birthday, Mintz + Hoke!) to becoming a small…

4 min readAug 26, 2021

--

Agencies and clients. Why are we treating each other this way?

--

Okay, Here’s the Thing

A different creative philosophy: “Who does it serve?”

Okay here’s the thing. In the creative services world, we talk a lot about service, usually in the context of account service — keeping…

5 min readMar 2, 2021

--

A different creative philosophy: “Who does it serve?”

--

Okay, Here’s the Thing

On the things that we value.

Why pricing is the hardest part of the marketing mix.

3 min readJan 29, 2021

--

On the things that we value.

--

Okay, Here’s the Thing

Your feelings are little liars.

How I was reminded to ignore my gut and trust the process.

6 min readJan 25, 2021

--

Your feelings are little liars.

--

Okay, Here’s the Thing

Great product and company names are 99% impossible.

After three decades of naming companies and products, here’s what I’ve learned.

9 min readJan 5, 2021

--

Great product and company names are 99% impossible.

--

Okay, Here’s the Thing

The Year of Resistance

I’ve chosen this one word to guide me like a (fuzzy) beacon through the coming new year. Here’s why it’s better than a resolution.

3 min readDec 31, 2020

--

The Year of Resistance

--

Okay, Here’s the Thing

Frozen in place.

Fear + uncertainty and how they impact commuters and travelers in the era of COVID.

7 min readSep 23, 2020

--

Frozen in place.

--

Okay, Here’s the Thing

Okay, Here’s the Thing

Essays on the creative process from Grant Sanders. Creative astronaut. Art and copy switch-hitter. Brand strategist. Client confidant. Founder, SAND.

Following

Help
Status
About
Careers
Blog
Privacy
Terms
Text to speech
Teams