Okay, Here’s the ThingA crisis of clicks.I belong to a few groups on LinkedIn and one of them is the Advertising Copywriters group. There are over 231,000 members. I have 70…3 min read·Sep 23, 2022----
Okay, Here’s the ThingThe year of differenter.Some people have new year’s resolutions. I have a different practice. (Or should I say, differenter?) I create a theme that I use to guide…·3 min read·Jan 1, 2022----
Okay, Here’s the ThingTo do better as do gooders.How one creative’s view of client fit has changed over the years.3 min read·Sep 9, 2021----
Okay, Here’s the ThingAgencies and clients. Why are we treating each other this way?When I went from being a Creative Director at a good-sized agency in Central CT (Happy 50th birthday, Mintz + Hoke!) to becoming a small…4 min read·Aug 26, 2021----
Okay, Here’s the ThingA different creative philosophy: “Who does it serve?”Okay here’s the thing. In the creative services world, we talk a lot about service, usually in the context of account service — keeping…5 min read·Mar 2, 2021----
Okay, Here’s the ThingOn the things that we value.Why pricing is the hardest part of the marketing mix.3 min read·Jan 29, 2021----
Okay, Here’s the ThingYour feelings are little liars.How I was reminded to ignore my gut and trust the process.6 min read·Jan 25, 2021----
Okay, Here’s the ThingGreat product and company names are 99% impossible.After three decades of naming companies and products, here’s what I’ve learned.9 min read·Jan 5, 2021----
Okay, Here’s the ThingThe Year of ResistanceI’ve chosen this one word to guide me like a (fuzzy) beacon through the coming new year. Here’s why it’s better than a resolution.3 min read·Dec 31, 2020----
Okay, Here’s the ThingFrozen in place.Fear + uncertainty and how they impact commuters and travelers in the era of COVID.7 min read·Sep 23, 2020----