We tore up our old creative brief.
And wrote a new one.
7 min readAug 30, 2018
Okay, here’s the thing: Most of the tools we once used to do our job two or three decades ago — the typewriter, rubber cement pickup, stat camera, rubylith, X-Acto knife, fax machine — have all been supplanted by something better. So why the heck are we using the same old…